These guidelines describe the visual and verbal elements that represent BÖHM PLAST-TECHNIK a.s. (BPT) corporate identity. This includes our name, logo and other elements, such as color, type and graphics. Sending consistent and controlled message of who we are is essential to representing a strong, unified image of our company. These guidelines reflect BPT’s commitment to quality, consistency and style. The BPT’s brand, including the logo, name, colors and identifying elements are valuable company assets. Each of us are responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the BPT name and marks.