On January 1st, 2016, BÖHM PLAST-TECHNIK a.s. launched a new corporate website based on the new corporate identity. The fresh new approach will create a new face of the company in the digital environment. The main final objective of the rebranding is to show to our clients, customers and business partners a development process in the company that pushed the company to the absolutely new level of performance.
During year 2015, our company had enormous growth, from a small family-owned company to the upper-medium sized joint-stock company. Due to our lucrative location (Czech Republic, central Europe) we are planning to attract more leading companies in the automotive industry from abroad. The new corporate website is aimed at creating clear and clean company presentation of its activities. By utilising a new communication strategy the new website has a systematic approach to the separation, formation and delivery of information. Our new corporate motto is “Global perception, detailed approach”! – said Ivan Starodubov, new Head of the Communication Department
The communication department got twofold task, one is to present the company and build its image on the global stage and second is to ensure that new range of services of the company not only get mentioned in different publications, industry magazines, and review sites, but mentioned and promoted a favorable, and most importantly, the same light.